Scudo

I got a bad sunburn after a long beach day. While sitting in aloe gel afterward, I started wondering why there weren’t any sunscreen brands marketed to me—a guy. So I decided to design one.

Beyond aesthetics, the brand aims to reframe sunscreen, not as a chore, but as part of an aspirational lifestyle. Inspired by the timeless allure of Southern Italy, the visual system evokes the feeling of an Italian beach vacation, transporting users to a place of leisure, confidence, and style.

This is a fictive project.